As the World’s Most Refreshing Beer, many wish to battle Coors Light for the “Super Cold” title, but until now, never has the challenge been so great. In what may be the greatest battle of the coldest yet, Coors Light faces off with entertainment mogul Ice Cube in two new ads, titled “Cold Talk” and “Cold Challenge.” View the humorous standoff between Ice Cube – hip-hop star, actor, screenwriter, director and producer -- and Super Cold Activated Coors Light in “Cold Talk” here (…

The World’s Most Refreshing Beer continues to out-cold itself, as Coors Light packaging now features a new design that tells you when your beer reaches the “peak of refreshment.” As part of its upcoming Super Cold Summer, the brand is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold … to Super Cold.

Studies indicate that more than 70 percent of…